Privacy Policy

1. Overview

Med-ID Pty Ltd ("Med-ID", "we", "us", or "our") is committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy explains how we collect, use, disclose, and manage personal information through our website at med-id.com.au and any associated services.

2. Information we collect

We may collect the following types of personal information:

• Contact information — name, email address, phone number, and pharmacy name submitted through enquiry or contact forms.
• Usage data — pages visited, time spent on pages, browser type, device type, and IP address, collected automatically via analytics tools.
• Cookie data — session identifiers and preference data stored in your browser (see Section 6).
• Correspondence — any information you provide when communicating with us by email or through the website chatbot.

3. How we use your information

We use personal information to:

• Respond to enquiries and provide information about Med-ID products and services.
• Schedule and conduct Discovery Calls and follow-up communications.
• Improve the functionality and content of our website.
• Analyse website usage and visitor behaviour using aggregated, anonymised data.
• Comply with legal obligations.

We do not use your personal information for direct marketing without your consent, and we do not sell or rent your personal information to third parties.

4. Disclosure of information

We may disclose personal information to:

• Service providers who assist us in operating our website or conducting our business (e.g. email delivery, analytics, scheduling tools), subject to confidentiality obligations.
• Professional advisers including lawyers, accountants, and auditors.
• Government or regulatory bodies where required by law.

We do not disclose personal information to overseas recipients unless required by law or with your consent.

5. Data security

We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. Our website uses HTTPS encryption for all data in transit. We retain personal information only for as long as necessary for the purposes for which it was collected, or as required by law.

6. Cookies

Our website uses cookies to improve your browsing experience and to collect anonymised usage analytics. Cookies are small text files stored on your device. We use:

• Session cookies — temporary cookies that expire when you close your browser.
• Preference cookies — to remember your cookie consent choice.
• Analytics cookies — to understand how visitors interact with our website (anonymised data only).

You can disable cookies through your browser settings. Disabling cookies may affect the functionality of some parts of the website.

7. Access and correction

You have the right to request access to the personal information we hold about you, and to request correction of any inaccurate or incomplete information. To make a request, contact us at [email protected]. We will respond within a reasonable timeframe and in accordance with the Australian Privacy Principles.

8. Complaints

If you believe we have breached the Australian Privacy Principles, you may lodge a complaint with us at [email protected]. If you are not satisfied with our response, you may refer the matter to the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

9. Changes to this policy

We may update this Privacy Policy from time to time. The current version will always be available on this page. We encourage you to review this policy periodically.

10. Contact

For any privacy-related enquiries, contact Med-ID Pty Ltd at:
[email protected]
Melbourne, Victoria